Aurum Contracting
STORM DAMAGE REPAIR
When a storm hits, there are windows of time that are optimum to reach the target audience. A large hail storm hit the suburbs of Western Chicago. We received an alert and confirmation of damage and immediately got to work. Within a few short hours we had our geographic campaign running on selected social channels.
Project.
Immediate online campaign to drive qualified leadsChallenges.
Timing. This campaign needed to launch within hours of the confirmed storm damage.Approach.
Our system was able to confirm the size of the hail and locate the addressed damage areasExecution.
We determined the optimal tactic would be advertising on select social channels to a specific demographic. On confirmation of the damage we located the exact address areas and began to target these specific areasImpact.
The impact of this fast moving campaign paid for itself many times over. We were able to get in front of the right target audience before the "storm chasing door knockers" were there. Getting to the customer first is always best.
