If your website looks unprofessional and out of date, you can expect to lose a lot of business!
Your website is one of the first places that an interested client will go to learn more about your company. In fact, studies have shown that 80% of people will visit a businesses website to research and learn more before deciding where to spend their money. Your website may just be the deciding factor that convinces a prospect to do business with you. You can see why it is very important to have a website that is fresh, modern looking, up-to-date, easy to navigate and overall appealing to your target market.
How often should I redesign my website?
It all depends on your industry and the demand of your target audience. Some industries redesign their websites monthly, quarterly, or yearly. Other businesses only need to redesign their website once every few years. The best way to find out how often you should redesign your website is to analyze your competitors. If they redesign their website every year, SO SHOULD YOU! Chances are that they are taking good business from you because the majority of consumers will compare companies online to narrow down the decision process. Your company may have the best product or service, but if your website is shabby and not updated with the newest technologies, people will be led to think that your business is shabby too and they will shy away from doing business with you.
How can I tell if my website is out of date?
One of the best way to tell if your website is out of date to ask yourself, "Is my website producing quality leads or driving revenue?" The truth is that a website is an investment. If you choose a good web development company to build you a site, they should be able to make you a lead generating, sales closing, revenue driving - MARKETING MACHINE. A properly built website can be one of the greatest assets of your company.
The Quist Marketing process
We at Quist Marketing don't just slap together websites for our clients and then send them a bill. Rather, we research our clients: industry, target marketing, sales process, competing businesses, etc... and develop a solution for you that is cutting edge and gets real results. We have learned that if we treat our clients well and get them great results, then they will be loyal to us and will refer us to their other business acquaintances. This is how we like to do business, treat people right and partner with them to help them meet their marketing and business goals. If you are interested in getting a project started and want to get a quote, please contact us.