MN Plumbing & Home Services

MN Plumbing & Home Services

This rebrand project is from one of our Legacy customers. We have worked with MN Plumbing & Home Services for over a decade. The previous brand needed to be replaced because it was seriously dated. We spent several months planning and executing this updated brand. It was not only well received by the client but the customers loved it too!

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PELICAN FIRST RENOVATIONS

REBRAND + LEAD GEN LAUNCH

A 40-year construction veteran, Jim had never hired a marketing partner. In our first year together, he closed multiple projects totaling $100,000+, discovered that modern marketing does work, and is now scaling operations in Minnesota after previously working in Louisiana.

We refreshed Pelican First Renovations from the ground up and paired the new brand with a performance engine built to win local renovation work fast.

“I’m blown away. I never thought marketing would work like this. You’re my heroes.”
— Jim, Owner, Pelican First Renovations

2024 08 18 59
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2024 08 18 55

Pelican First Renovation rebranding

To reflect the company’s craftsmanship and expand into a new market, we rebuilt the identity and digital presence:

  • Total logo rebrand (mark, typography, color system)

  • New, conversion-focused website

  • Google Guaranteed (Local Services Ads) launch

  • Google Business Profile & Maps optimization for Minnesota service areas

PROJECT

Build a trustworthy, modern brand and a measurable lead engine to win high-value renovation jobs in a new state quickly, so Pelican could ramp its Minnesota expansion without disrupting ongoing work in Louisiana.

CHALLENGES

With 40 years in the trade but no marketing engine, Pelican needed to modernize an outdated brand while expanding from Louisiana to Minnesota, and do it fast enough to fill calendars with qualified local leads.

EXECUTION

We delivered a ground-up rebrand and conversion-focused website, launched Google Guaranteed and optimized the Google Business Profile/Maps, and set up tight lead routing, tracking, and early review capture to accelerate trust and response.

IMPACT

Within the first year, marketing-sourced work topped $100,000, lead flow ramped in months (not years), and the owner green-lit hiring and continued growth across Minnesota.

TAKE CONTROL OF BUILDING YOUR BUSINESS

Don’t wait for the next sale, have it come to you. Contact us today to learn how we can drive the right business mix to your company.