MN Plumbing & Home Services

CORPORATE REBRAND

This rebrand project is from one of our Legacy customers. We have worked with MN Plumbing & Home Services for over a decade. The first the previous brand needed to be replace because it was seriously dated.

We spent several months planning and executing this updated brand. It was not only well received by the client but the customers loved it as well.

Project.

The brand for MN Plumbing and Appliance Installation was in desperate need of an update. The company had plans to change the name to encompass more of the services that they provide. We decided upon "MN Plumbing & Home Services"

Challenges.

The previous brand had years of exposure which translates to equity. The audience became familiar with it so we needed to keep as much of that "brand equitey as possible.

Execution.

We presented several logo designs as well as color combinations. We tested the logos and colors and there was an obvious choice. The design was a hit and the research confirmed the color combination of the blue and brigher green will be a good fit.

Impact.

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